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Kootenai Health
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While Kootenai Health is a trusted name in North Idaho, many people didn’t realize just how advanced the care available right down the road truly is. We developed three distinct, geo-targeted campaigns to show audiences that next-level care is closer than they think—driving 25.5 million impressions in the first six months.
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People are drawn to North Idaho for the lifestyle—and staying here takes grit. By celebrating the spirit of living boldly the Idaho way, we helped Kootenai Health connect with the pride, resilience, and adventure that define the region. The message: keep living life out loud, knowing expert care is here if you need it.
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What makes North Idaho special is the people who choose to call it home. They live boldly, value authenticity, and look out for each other. We wanted them to know that Kootenai Health sees them, understands them, and is there when they need support—because in healthcare, a little empathy can go a long way.
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Great care starts with great people, and Kootenai Health is powered by some of the best providers and staff anywhere. We launched an internal campaign to make sure teams felt seen, valued, and inspired to keep making a difference in the communities they serve.
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