As a big group of creators ourselves, we have a soft spot for Adobe. Their products help us out every single day, so it feels good to return the favor. In addition to our ongoing social, advertising, and customer engagement initiatives, C&V led the most recent brand refresh for Adobe Elements so it would be more compelling to their audience.
We also saw an opportunity to transform how they reach their audience. We developed a campaign that included paid media, social, brand content and influencer marketing. But we didn’t stop there. We continue to optimize campaign activities to try new things that ensure we’re always maximizing results.